James Street Kitchen by Papa Dum

Nestled in the heart of London’s James Street, James Street Kitchen by Papa Dum offers a unique twist on traditional Indian cuisine. Papa Dum aims to revolutionise the dining experience, challenging the conventional association of curry with beer on a Friday night. Departing from the stereotypical Indian dining norms, this restaurant promises a culinary journey like no other.

Papa Dum envisioned something extraordinary for their outdoor space, particularly their awnings and café barriers. Collaborating with Tanner Design, Parker Masters brought their vision to life by crafting bespoke awning covers, café barrier banners, and parasol covers. Leveraging state-of-the-art full-colour digital printing technology, Parker Masters meticulously matched each Pantone colour to align perfectly with the restaurant’s branding.

Hiren, the proprietor of James Street Kitchen, is convinced that he now boasts the most captivating awning on James Street. Parker Masters shares his enthusiasm, confidently declaring it as the premier awning cover in all of London.

This innovative approach to outdoor branding not only enhances the restaurant’s aesthetic appeal but also reinforces its unique identity. By adorning the awnings, café barriers, and parasols with the distinctive bespoke design, James Street Kitchen by Papa Dum distinguishes itself from the surrounding eateries, drawing in patrons with its captivating allure.

The custom-printed awning covers serve as a striking visual statement, enticing passers by and beckoning them to step inside for a culinary adventure. The café barrier banners, adorned with the restaurant’s logo and vibrant imagery, create an inviting ambiance for diners to enjoy their meals al fresco. Likewise, the parasol covers contribute to the overall coherence of the outdoor space, reflecting the restaurant’s commitment to attention to detail and quality craftsmanship.

Beyond aesthetics, these branded outdoor elements serve as powerful marketing tools, effectively promoting James Street Kitchen’s unique concept and enticing offerings. As pedestrians stroll down James Street, they cannot help but be drawn to the vibrant colours and captivating design adorning Papa Dum’s establishment, piquing their curiosity and prompting them to explore further.